Empowering Local Leaders
Elevate Your Community Presence
Strategic advertising campaigns for local leaders and businesses ready to be known.
At Cascading Strategies, we help local leaders, candidates, and small businesses raise their profile and become the go-to name in their community.
Whether you're growing your business or running for office, we craft tailored advertising strategies—digital, print, and direct outreach—that put you in front of the right people, at the right time, with the right message.
We partner with changemakers who are ready to cut through the noise and lead with purpose. Our services include campaign strategy, brand development, community engagement, and full-service marketing—from mailers to Meta ads, call centers to coaching. We help connect you to the people in your community that need you.
Cascading Strategies was founded with a simple mission: to uplift local leaders and strengthen communities through smart, targeted outreach.
We believe that growing our brand starts at the local level—whether it’s a small business striving to grow or a candidate stepping into public service. Our team combines strategic insight with hands-on experience to deliver advertising and communication campaigns that resonate deeply within neighborhoods. From digital ads and direct mail to peer-to-peer texting and branding, we use proven tools to help our clients stand out and stay top-of-mind in their communities.
We follow your community everywhere they go - on their phones, computers, home televisions, at their mail box and at their doors. We ensure that your message and your brand is known so you can succeed.
Digital Advertising: Geo-targeted or identity-targeted ads tailored to local audiences everywhere they go online.
Direct Mail Campaigns: Design and distribution of impactful mailers.
Text & Call Outreach: Personalized messaging to engage constituents or customers via live phone contact or informative text.
Brand Identity Development: Crafting a cohesive and resonant brand image
What we offer:
Case Studies:
Portland Untied Graffiti Removal
Strategy: We launched a localized branding campaign using Meta ads, Google Display, and mailers to high-income neighborhoods.
Result: The business saw a 42% increase in weekly quote requests and had to hire an additional technician within two months.
Client Feedback:
"We went from quiet phones to nonstop inquiries. They didn’t just run ads—they helped me become known in my community and build a six figure income." - David Paul
Mingus Mapps for Portland City Commissioner
Challenge: A first-time candidate with limited name recognition and budget.
Strategy: We designed a layered voter contact plan combining IP-targeted digital ads, printed mailers, internship program and a volunteer-led text and phone banking program.
Result: The candidate advanced from 4th place in early polling to a 10-point win on Election Day.
Client Feedback:
"I couldn’t have done this without Cascading Strategies. They made my message visible across Portland and helped us build real momentum." - Mingus Mapps, Portland City Commissioner
Eric Wilson for Congress – Wisconsin
Challenge: First-time congressional candidate with low name recognition in a crowded primary.
Strategy: We launched a rapid-response digital program—Meta fundraising ads, peer-to-peer texting, call center setup, and branded messaging across all platforms.
Result: Raised $12,000+ through Meta ads, built a grassroots supporter list, and earned national attention as the only candidate in the race calling for a Gaza ceasefire.
Quote: “Cascading Strategies helped us move fast, look polished, and speak directly to voters. We were able to outcompete our opponents on votes earned per dollar spent” - Eric Wilson
We’re empowering the next generation of leaders to create real change.
The Problem Solvers Campaign School
The Campaign School is an in-depth, online course designed to help you build, launch, and win your next campaign.
Tailored for candidates and campaign leaders, this immersive five-week course will equip you with the knowledge and tools needed to run a successful campaign—from shaping your vision and message to mastering fundraising and outreach strategies.
The course also provides a wealth of educational resources and practical toolkits that will serve your campaign now and in the future.