The Drumbeat Gap: How Voters Forget Who Democrats Are Between Elections
Right-wing groups cut off-cycle ad spend by 3%. Progressive groups cut theirs by 75%. The data behind the messaging gap, and a framework for closing it.
Read morePolitical Strategy & Advocacy
Cascading Strategies helps campaigns, nonprofits, and mission-driven organizations build the strategy, run the media, and do the research it takes to move people. From city council races to national advocacy, we help clients who have something worth saying make sure the right audience hears it.
Book a ConsultationChicago, IL

The Challenge
Mission-driven organizations face a persistent problem: the work is real, but the ability to communicate it at scale is uneven.
The organizations doing the most important work often have the smallest communications budgets. A great program means nothing if no one hears about it. Dollar-for-dollar efficiency is not optional; it is the entire strategy.
Campaigns peak for eight weeks. Advocacy groups surge around a vote. Nonprofits spike during fundraising season. In between, the audience forgets. Sustained visibility is the gap most organizations never close.
A strong message that never reaches the right people is just a document in a shared drive. Strategy and execution have to be built together, by the same team, from the start.
What We Do
We work across political campaigns, advocacy organizations, and cause-driven groups. The common thread is reaching people and understanding them.
Campaign planning, messaging, stakeholder engagement, coalition building, and communications strategy for candidates, advocacy organizations, and nonprofits.
Learn moreTargeted digital advertising, direct mail, call center operations, and peer-to-peer texting. Full-channel execution from creative through optimization.
Learn moreAudience research, landscape analysis, and a managed legislative tracking platform covering all 50 states and Congress. Data that drives decisions, not decorates reports.
Learn moreInsights
Strategy notes, media analysis, and lessons from the field.
Right-wing groups cut off-cycle ad spend by 3%. Progressive groups cut theirs by 75%. The data behind the messaging gap, and a framework for closing it.
Read moreMost legislative tracking tools are built for Washington lobbyists. Here's why down-ballot campaigns and advocacy organizations need the same capability - and what it looks like in practice.
Read moreClients
"In the 2020 pandemic election, Cascading Strategies helped our campaign stay adaptive and flexible in an unprecedented environment. Working within the constraints of a limited publicly financed budget, and a large electorate, they provided strong strategic planning, steady team management, and smart digital communications that allowed us to break through. The result was a historic victory under extraordinary circumstances."Mingus Mapps / Portland City Commissioner
"Running in a competitive congressional primary with limited resources is never easy. Cascading Strategies helped us stretch every dollar further than I thought possible. Despite significant fundraising constraints, their efficient digital advertising program and disciplined field operation delivered a higher voter-per-dollar return than campaigns with far larger budgets. They know how to maximize impact when resources are tight."Eric Wilson / Candidate for Congress, WI-03
"Facing a well-organized challenge from the county Republican Party chair, I knew this race would require discipline and smart strategy. With a budget of less than $4,000, Cascading Strategies built a focused mail program and a strong digital outreach effort that maximized every dollar. Their planning and execution helped secure my third term on the Outagamie County Board of Supervisors."Steve Thiede / Outagamie County Board of Supervisors
"Cascading Strategies brought thoughtful strategy and disciplined execution to our In This Together campaign. By strengthening relationships with key partners in the bipartisan bridge-building space and building a large-scale outreach program, they helped extend our partner network's reach by over 100,000 voters. Their work amplified our mission to unite pragmatic voters across divides."Bill Shireman / In This Together America
Schedule a consultation and we'll discuss your goals, your challenges, and how we can help.
Book a ConsultationOr reach out directly: miles@cascadingstrategies.com · (202) 384-9339